PERU ALIVE'S MISSION
Revalue, disseminate, share and explore the knowledge and spaces of ancestral culture to our visitors through transformative experiences, contributing significantly to the revaluation of local ancestral culture, the well-being of our native communities and the care of Pachamama.
PERU ALIVE'S VISION
By 2030, be the main tour operator in Peru specialized in experiential & mystical tourism, reinventing the exploration experience through alternative routes and a deep immersion in the Andean cosmo vision.
PERU ALIVE'S
PHILOSOPHY
Deep in the Andes, where the Earth breathes wisdom and the mountains whisper ancestral memories, Peru Alive was born.
We are not just a tour operator. We are sons and daughters of the Pachamama, guardians of a millenary legacy, and travelers of a sacred path. We have inherited not only land, but a way of living and feeling the world. In our blood flows the energy of our "Runa" ancestors and the echo of ancient principles that sustain life in community: Ayni, the sacred reciprocity; Mink’a and Mit’a, collective work with purpose and heart.
We believe that travel can be a sacred act.
Each step you take here is an opportunity to reconnect with what truly matters—to remember who you really are. In every encounter, every ceremony, every shared gaze with our communities, we sow seeds of transformation and awareness.
Our purpose is clear:
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To uplift our local communities.
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To heal the relationship between humans and the Earth.
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To remind the world that life can be lived through love, gratitude, and unity.
That is why we walk in harmony with those around us—creating real opportunities, supporting artisans, sharing wisdom, and caring for the rivers, mountains, and spirits that inhabit this sacred valley.
We invite you to more than a journey,
We invite you to a rebirth!
To a meeting with yourself, with ancient wisdom, and with the deep heartbeat of the Andean world.
Embark on a sacred journey through the Sacred Valley of Peru.
With Peru Alive, transform your life, and walk with us toward a new awakening.
OUR TEAM
WILBERT YUCRA
Wilbert Yucra Choqqucunsa is the founder, host and licensed guide for Peru Alive in Peru. Raised in a remote Quechua village based in Inca traditions and beliefs, he has devoted his life to studying his heritage and discovering new ways to help his people. He is also a graduate of The University of Peru in Cusco and speaks several different languages, including his own, Quechua.
